Case studies

Real clients. Real numbers.

Every case study below comes with the actual spend, the actual reach and the actual results. Because that's what matters, not the colour palette of the feed.

Organic results ↓ Meta ads results ↓
Recent results at a glance
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Organic views in 30 days for Games World
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Meta ad impressions for Adore Home Living
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Cold Perth locals reached for Brew Thru
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Enrolment leads in one month for Arabic Teaching School
01Games World 02Brew Thru · The comeback 03Adore Home Living 04Brew Thru · Ads 05Arabic Teaching School
Organic

When ads aren't the answer, content is.

Sometimes a brand doesn't need more spend. It needs the right story told the right way.

01 · Retail · Organic

Games World

126,937 views in 30 days. For a brand with 24 stores and a fandom sitting right there on the shelves.

The setup

Games World is a brand people already love. 24 stores, loyal customers, strong product. But their Instagram wasn't reflecting any of that. The content wasn't landing because it was built around products, not people.

What we did

Flipped the whole content strategy. The staff know every game in that store and genuinely get excited about them. So we handed them the mic and let them recommend. Real people, real recommendations.

Views
126,937
In 30 days. Up 669% on the previous month.
Net followers
+396
Up 15.8% in a single month, no paid spend.
Pokémon reels
31k · 30k · 18k
Three reels in a row for a fandom nobody was touching.
Launch day
Lines out front
Pokémon 30th. Awareness and sales working together.

From products to people.

"What to grab when it's day four of the school holidays and it's raining." "The party game for families who swear they hate games." "Game of the Month that's actually a steal." Real staff. Real recommendations. Content that doesn't feel like marketing because it isn't.

Big brand, loyal fans, 24 stores. Instagram wasn't matching the energy of the stores themselves.
126,937 views in 30 days (+669%), three viral reels, +396 followers, and a Pokémon launch day with lines out the front.
02 · Hospitality · Organic

Brew Thru is back.

Three months off socials over winter. One month back. Three viral reels and 339,648 views.

Brew Thru team

The setup

After a strong year of content, Brew Thru went completely quiet on socials for three months over winter. No posts, no reels, nothing. When you go dark that long, the algorithm forgets you and most brands have to crawl their way back.

What we did

We didn't ease back in. We came back swinging with reels built around the team, the drive-thru experience and the people behind the counter. Within weeks, three of them had gone viral.

Views
339,648
Coming off three months of total silence.
Unique viewers
208,262
Different people who saw Brew Thru content.
Non-followers
92.7%
Almost every view came from brand new eyes.
Interactions
38,309
Likes, comments, shares and saves. Zero ad spend.

Three months dark. Then three viral reels in one month.

The chart sat flat all through winter. Then October hit and it went vertical, peaking at nearly 150,000 views in a single day. All organic. Not a dollar of ad spend behind it.

215K
Viral reel 1
70.2K
Viral reel 2
10.8K
Viral reel 3
Three months completely off socials. No posts, no reels, no reach. The kind of silence most brands take months to recover from.
339,648 views, 208,262 unique viewers, 38,309 interactions and three viral reels (215K, 70.2K, 10.8K), all in the first month back.

"She doesn't just show up, take photos and leave."

Saibien, Brew Thru Drive-Thru

Meta ads

When budget is behind the strategy, numbers follow.

Meta ads built around content that already proves itself. Real strategy, not blind boosting.

03 · Retail · Meta ads

Adore Home Living

EOFY on Meta is a bloodbath for retail. We leaned into reels and the numbers spoke for themselves.

The setup

Five Meta campaigns for an Australian home living brand across EOFY. One of the most competitive months on Meta for retail. Costs go up, attention goes down, and most brands pull back. We did the opposite.

What we did

Built a 30 day Meta funnel around reel-first creative, targeting people genuinely in-market for home furniture. Measured every click, every website visit and every CTR against the retail industry benchmark.

Impressions
514,266
Half a million eyes on one brand in a month.
Website visits
10,684
Straight from our Meta ads to their site.
Cost per visit
$0.34
Industry average sits at $0.80 to $2.
Click-through rate
2.77 to 3.27%
All five campaigns. Benchmark sits around 1%.
EOFY sales period. Rising ad costs, falling attention, most retail brands pulling budget back.
514K impressions, 10.6K website visits at a third of the industry cost, and every one of the five campaigns beating industry CTR by 2.7 to 3.3x.
04 · Hospitality · Meta ads

Brew Thru Ads

Seven months of organic. Then we switched things up for April and ran ads. The results were crazy.

Brew Thru
Locals reached
68,100
Cold Perth locals who'd never heard of them.
Impressions
166,114
Across four ads in four weeks.
Engagements
658
7.8% engagement rate, nearly 3x industry.
Total spend
$511
For the whole month.

Four ads. Four weeks. One complete brand story.

Week 1 got people excited and following. Week 2 showed them the experience. Week 3 showed them what to order. Week 4 introduced the team. Together they took a complete stranger from never having heard of Brew Thru to knowing the vibe, the menu and the people.

Giveaway

Building hype

7.8% engagement rate, nearly 3x the industry average.

5,210reached
658engagements
$0.15per engagement
$97.74spent
Experience video

POV reel from the drive-thru

UGC-style. Felt organic, not like an ad.

35,671reached
58,412impressions
$0.49per person
$174.86spent
Menu focus

Removing the "what do I order?"

Most efficient ad of the campaign.

29,722reached
48,522impressions
$0.34per person
$102.21spent
Behind the scenes

Meet the team

"This is who makes your drinks every morning."

30,463reached
50,702impressions
$0.45per person
$136.29spent
The customer math

One regular customer makes the whole campaign worthwhile.

The April campaign cost $511 and reached 68,100 Perth locals. Drag the sliders to see what even a tiny conversion rate is worth over a year.

New customers68
Annual value$13,600
05 · Education · Meta ads

Arabic Teaching School

Two campaigns, two terms. From zero paid presence to ~24,900 people reached and 1,262 clicks to the enrolment page.

The brief

A Perth-based Arabic education provider had built a great Instagram presence over five months, but organic alone wasn't bringing new families through the door. They needed enrolment enquiries, not just engagement.

What we did

Two Meta campaigns built from their best-performing reels and real classroom content. April proved it worked. July scaled it up for Term 3 with real student and teacher stories doing the heavy lifting.

Clicks to enrolment page
1,262
People who tapped through to see class times and how to enrol.
People reached
~24,900
3x the reach of the April campaign.
Best cost per click
$0.32
Healthy click rate sits at 1 to 5 in 100. We landed right in it.
Total spend
$479
96% of a $500 budget. 50,585 impressions.

Warm them up, keep the details close, then tell the strongest story.

A student reel introduced the school in weeks 1 and 2. A carousel with every class time and location ran all month. Then a teacher's "I started as a student, now I teach here" story went out in weeks 3 and 4, right when Term 3 urgency peaked. We watched spend daily and trimmed budgets so the final push had room to run.

Weeks 1 to 2

Student reel

Strongest performer of the campaign. Introduced the school to thousands of new local families, cheaply.

12,203people reached
678link clicks
$0.32cost per click
$219spent
All month

Info carousel

The "here's every detail" ad running quietly in the background for anyone ready to look closer.

10,001people reached
209link clicks
$0.66cost per click
$138spent
Weeks 3 to 4

Teacher story reel

From student to teacher. Matched the cheapest cost per click, pushed hardest when enrolment urgency peaked.

5,390people reached
375link clicks
$0.32cost per click
$122spent
One successful campaign behind them. Term 3 spots still to fill and a $500 budget to make count.
~24,900 people reached, 50,585 impressions and 1,262 clicks to the enrolment page, landing at 96% of budget.
Enrolment leads
20+
Across DMs and the website, mostly brand new contacts.
Families reached
7,217
Cold Perth families introduced to the school.
Best cost per lead
$1.93
10 to 25x cheaper than industry average.
Total spend
$137
For the full month.

Owner reel

10 to 25x cheaper than industry average.

500families reached
3conversations
$1.93cost per lead
Carousel

Classroom carousel

3x the reach of week 1.

1,571families reached
5conversations
$6.46cost per lead
Testimonial

Yasin's testimonial

Real student, real story. 3 to 7x cheaper than industry.

2,100families reached
4conversations
$6.68cost per lead
Testimonial

Girls' testimonial

Biggest reach of the campaign.

2,950families reached
3conversations
$23.82cost per lead
Strong organic presence, but new enrolment enquiries had stalled. Reach was capped to existing followers.
7,217 cold Perth families introduced to the school. 20+ enrolment conversations, the majority brand new contacts.
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