Every case study below comes with the actual ad spend, the actual reach, the actual leads. Because that's what matters, not the colour palette of the feed.
7 months of organic. Then we switched things up for April and ran ads. The results were crazy.
The setup. Brew Thru had worked with us for 7 months on organic management. We decided to switch things up and try focusing on Meta ads for April. The results were crazy.
What we did. A four-week Meta funnel built like a conversation. Week 1 introduced the brand with a giveaway. Week 2 showed the experience. Week 3 answered "what do I order?" with a menu carousel. Week 4 introduced the team behind the counter.
April's campaign was built as a funnel. Week 1 got people excited and following. Week 2 showed them what the experience feels like. Week 3 showed them what to order. Week 4 introduced them to the team. Together, those four ads did something no single ad could. They took a complete stranger from never having heard of Brew Thru to knowing the vibe, the menu, and the people. That journey is what creates lasting customers.
Many of the same Perth locals appeared across multiple weeks, meaning they didn't just see one Brew Thru ad. They saw several over the course of the month. Research shows people need to encounter a brand 3 to 7 times before they act. With four ads running across April, Brew Thru was well on the way to hitting that threshold for a large chunk of their local audience.
5,210 reached
658 engagements
$0.15 per engagement
$97.74 spent
7.8% engagement rate · nearly 3× the industry average.
35,671 reached
58,412 impressions
$0.49 per person
$174.86 spent
UGC-style. Felt organic, not like an ad.
29,722 reached
48,522 impressions
$0.34 per person
$102.21 spent
Most efficient ad of the campaign.
30,463 reached
50,702 impressions
$0.45 per person
$136.29 spent
"This is who makes your drinks every morning."
A single loyal Brew Thru customer spending $7 to $10 per visit, coming in 3 to 4 times a week, is worth approximately $1,000 to $2,000 to the business per year.
The entire April campaign cost $511. It only takes one person from those 68,100 to become a regular, just one, for the campaign to pay for itself twice over.
Even a very conservative conversion rate of 0.1% from 68,100 people means 68 new customers.
At even $200 per customer per year in revenue, that is over $13,000 in annual value generated from a $511 investment.
From zero paid presence to 7,217 families reached, 20+ enrolment leads, in one month.
The brief. Dar Al Arqam, a Perth-based Arabic and Islamic education provider, had built a great Instagram presence over five months but organic alone wasn't bringing new families through the door. They needed enrolment enquiries, not just engagement.
What we did. A four-week Meta ads campaign across April 2026, using their best-performing reels and real classroom photos. Each week ran a different creative angle so frequency stayed in the sweet spot (1.6 to 1.9× per person).
500 families reached
3 conversations
$1.93 cost per lead
10 to 25× cheaper than industry average.
1,571 families reached
5 conversations
$6.46 cost per lead
3× the reach of Week 1.
2,100 families reached
4 conversations
$6.68 cost per lead
Real student, real story. 3 to 7× cheaper than industry.
2,950 families reached
3 conversations
$23.82 cost per lead
Biggest reach of the campaign.
Beyond the case studies above, here's a glimpse of the in-person shoots, reels and content I've created for clients across hospitality, retail, education and product brands.
Let's chat about your business, what you're trying to grow, and whether content + ads is the right next move. 30 minutes. No pitch deck.
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